Article originally published on April 8, 2019, and updated on May 3, 2023.
Erica Becker is a cautious risk-taker.
After graduating high school in Carroll, Iowa, she planned to pursue a degree in apparel design, but wanted to be certain before investing a lot of money into her education. So, she started her schooling at the less expensive Kirkwood Community College before transferring to Iowa State University.
One of her college graduation requirements was to have an internship, which she was offered at Obey Clothing in California. But it came in the middle of the Great Recession, and her dad had recently lost his job. Without talking to her parents, Becker accepted the internship, and decided to figure out how to pay for it later. She sold “everything” and started printing shirts on the side to save enough money to support the move.
Before launching her own clothing business, Becker again took a cautious approach, investing first in inventory sold in established stores to test the market for her clothing before opening her own business.
That healthy balance of entrepreneurial spirit tempered with caution has laid a strong foundation for Becker as an entrepreneur and founder of Voxn Clothing. Her clothes are designed in Boise, Idaho, and sold both wholesale and retail, from a shop in the city’s BoDo neighborhood as well as online and in more than 50 stores across the U.S.
We sat down with Erica to learn more about the challenges and opportunities she faced in creating an online business and expanding to a brick-and-mortar shop in the digital age.
Name: Erica Becker
Age: 26
Hometown: Carroll, Iowa
Education: Bachelor’s degree, Iowa State University
First job: Internship at Obey Clothing