The Miss Essie’s Southern BBQ story is all about family legacy: From the matriarch who created the signature barbecue sauce 100 years ago to her grandson Marcus Jones who is bringing her recipe to the masses.
“Our whole model of business is based around loyalty, honesty, family and helping our community,” Jones says. “Those things are crucial to our core values here at Miss Essie’s Southern BBQ. I want my family to be able to say we achieved something that not a lot of families achieve.”
Miss Essie’s started in 2003 when Jones was working at The Skybox, and introduced the restaurant’s owners to his family’s barbecue sauce recipe. Jones and his father also began producing smoked meats and other barbecue products for Skybox.
In 2008, Jones brought in a high school friend, Deonn Henderson, as an angel investor to help take Miss Essie’s to the next level, which included launching a catering business.
“What I love about Miss Essie’s is that it’s my high school friend working with his father to create barbecue sauce from a home recipe. Miss Essie’s was started by a person, not a major corporation,” Henderson says. “Every road show, every community event, the people’s response, it really ends up being about the people.”