As lifelong campers, Joe and Brianne Jackson have taken advantage of Idaho’s many opportunities for outdoor recreation. But as their children got older and as they continued to upgrade their adventuring gear, camping logistics were becoming a hassle and they needed to streamline the process.
Their experiences inspired them to start Idaho Overland Adventures with the goal of helping other adventure-lovers enjoy the outdoors, minus the hassle. Their Adventure Rig and Adventure Wagon vehicles — available for rental — compress what would normally be a three-hour unpacking and packing process into less than an hour, giving clients more time to relax.
Joe and Brianne Jackson share their insights on starting their company and offer tips for businesses seeking to innovate.