In 2013, Alexander McCoy founded American Ostrich Farms because he believed ostriches could disrupt the $1.4 trillion global protein market.
Like the large birds he raises, McCoy made tremendous strides. His company is the largest ostrich producer in America and is positioned to soon overtake South Africa as the global leader in vertically integrated ostrich production.
McCoy shares lessons learned from starting a red meat revolution.
What inspired you to start your small business?
In 2011, I was living in South Africa and first had ostrich when I was training for a full-length Ironman® Triathlon. Although I was on a strict training diet, I was craving red meat and ate a huge ostrich steak on a “cheat day.”
I expected the inevitable food coma, but after digesting for only an hour, I completed a 16-mile run that was among the fastest I’ve ever had during my months of training. Because I realized ostrich was an option that could satisfy red meat cravings and allow us to eat healthfully, I was determined to bring it into the mainstream back home in the U.S.